Web & Digital Growth

Google Ads / PPC

Paid search campaigns built for measurable return — not clicks. Google Ads strategy, build, and ongoing optimisation for Ontario businesses who want leads, not impressions.

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What You Gain

  • A Google Ads account structure built for measurement — campaign, ad group, and keyword level attribution clean.
  • Dedicated landing pages matched to campaign intent — above 70 on Quality Score for primary ad groups.
  • Active weekly optimisation: negative keyword expansion, bid adjustments, ad rotation, quality score management.
  • Measurable ROAS or cost-per-lead improvement over the first 90 days of managed campaigns.

What We Deliver

  • Google Ads account audit (if existing) or build (if new)
  • Campaign architecture document (campaign structure, ad groups, keyword lists, match types)
  • Negative keyword list (industry-specific, built from search term reports)
  • Ad copy (3 RSA variants per ad group, minimum)
  • Dedicated landing page(s) for primary campaign themes
  • Weekly optimisation log and monthly performance report (impressions, clicks, conversions, ROAS)
  • Google Ads + GA4 conversion tracking verification

This Service Is Right for You If…

You have tried Google Ads but found the cost-per-lead too high — and suspect the account was not built or managed properly.
You need leads faster than SEO can deliver and have budget to invest in paid search.
You have an existing Google Ads account that has not been actively managed and want an audit before resuming spend.

Frequently Asked Questions

What budget do I need to start with Google Ads in Ontario?

For most London and Southwestern Ontario service businesses, a minimum $1,500–$2,500/month ad spend generates enough click volume to optimise toward. Below that threshold, the data accumulates too slowly to make meaningful optimisation decisions. Mitiksha's management fee is separate from ad spend.

How quickly will I see results?

With an existing campaign and conversion tracking in place, optimisation impact is visible within 4–6 weeks. New campaigns require 6–8 weeks for the algorithm to exit the learning phase before ROAS stabilises. Month 3 is the first meaningful benchmarking point.

Do you manage LinkedIn Ads and Meta Ads as well?

Yes. LinkedIn Ads are particularly effective for B2B Ontario businesses targeting company size, job title, or industry verticals. Meta Ads work well for consumer-facing businesses. Platform recommendations are based on your buyer profile and conversion economics.

Who owns the Google Ads account — us or you?

You own the account. Mitiksha manages within your account under your billing. If we part ways, you retain the account, historical data, and campaign structure — nothing is locked to our ownership.

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Last reviewed June 2026

Ready to Get Started?

Let's discuss how Google Ads / PPC can help your business.

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