Web & Digital Growth

Analytics & Reporting Dashboards

Marketing and website analytics that connect spend to revenue — GA4 setup, conversion tracking, attribution modelling, and executive dashboards that make decisions obvious.

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What You Gain

  • GA4 properly configured — conversion events, source attribution, cross-domain, Consent Mode.
  • Conversion tracking covering phone calls, forms, bookings, and micro-conversions across the funnel.
  • An executive dashboard connecting all marketing channels to leads and cost-per-lead in a single view.
  • Attribution clarity: knowing which channels are generating revenue, not just traffic.

What We Deliver

  • GA4 audit report and configuration corrections
  • Conversion event implementation (GTM or direct)
  • Attribution model documentation
  • Looker Studio executive dashboard (GA4 + Ads + Search Console + email)
  • Analytics data dictionary (what each metric means and how it is tracked)
  • Training session for internal team

This Service Is Right for You If…

You are spending money on digital marketing but cannot confidently attribute revenue to specific channels.
Your GA4 implementation was set up quickly and has never been audited — you suspect data quality problems.
You are making marketing budget decisions based on traffic reports rather than lead and revenue data.

Frequently Asked Questions

We already have Google Analytics. Why would we need this service?

Having GA4 installed and having GA4 working correctly are different things. Mitiksha audits implementations routinely and finds critical issues in the majority: missing conversion events, broken attribution, incomplete funnel tracking. If you are making marketing decisions from your analytics, it is worth knowing whether the data is reliable.

What is the difference between GA4 and Universal Analytics?

Universal Analytics (UA) was sunset by Google in July 2023. GA4 is the replacement with a different data model (event-based vs. session-based) and different configuration requirements. Businesses that were on UA and migrated to GA4 without proper reconfiguration often have gaps in their conversion tracking.

Does this work with our CRM?

Offline conversion imports connect CRM data (e.g. signed contracts or closed revenue) back to GA4 and Google Ads. This is the correct way to close the attribution loop between marketing spend and actual revenue. Mitiksha implements offline conversion tracking for clients where the sale happens offline after an online lead.

Can you build dashboards for channels beyond Google?

Yes. Mitiksha builds dashboards connecting GA4, Google Ads, Search Console, LinkedIn Ads, Meta Ads, and email platforms (Brevo, Mailchimp) in Looker Studio. Additional channels are included when they are part of your active marketing mix.

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Last reviewed June 2026

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Let's discuss how Analytics & Reporting Dashboards can help your business.

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