Web & Digital Growth

Email Marketing

CASL-compliant email programmes that generate repeat business, nurture cold leads, and build the trust that converts prospects into clients — without the spam complaints.

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What You Gain

  • A CASL-compliant email programme with documented consent records, suppression list management, and legal unsubscribe workflows.
  • Segmented subscriber list with engagement scoring — separating active prospects from cold contacts.
  • Automated nurture sequences for priority buyer stages (welcome, consideration, re-engagement).
  • Measurable downstream conversion metrics — not just open rates.

What We Deliver

  • CASL compliance setup (consent forms, consent records, suppression list, unsubscribe workflow)
  • ESP configuration and list architecture
  • Segmentation and tagging strategy document
  • Automated sequence builds (welcome + nurture + re-engagement)
  • Campaign template library (branded, mobile-tested)
  • Monthly performance report (opens, clicks, conversions — not just opens)

This Service Is Right for You If…

You have a list of past clients or prospects but no systematic way to stay in touch and generate repeat business.
You are running ads or SEO that generates leads but your follow-up process is manual and inconsistent.
You need a CASL-compliant infrastructure before launching any email outreach to Canadian contacts.

Frequently Asked Questions

What is CASL and does it apply to my business?

Canada's Anti-Spam Legislation applies to any commercial electronic message sent to a Canadian email address — including B2B emails. It requires prior express or implied consent, sender identification, and a functioning unsubscribe mechanism. Most small businesses have CASL exposure they are not aware of.

Which email platforms do you work with?

Mitiksha works with Brevo (Sendinblue), Mailchimp, ActiveCampaign, and Klaviyo. Platform recommendation depends on list size, automation complexity, and budget. Brevo is our default recommendation for most Ontario SMBs due to pricing and deliverability.

How often should we send emails?

For most B2B service businesses, a consistent monthly newsletter with occasional targeted campaigns outperforms weekly blasts to unengaged lists. Frequency should be driven by the quality and relevance of what you are sending, not a predetermined schedule.

We have a list from years ago. Can we use it?

Maybe. Under CASL, implied consent from a business relationship expires after 2 years. Express consent does not expire but must be documented. Mitiksha audits existing lists against CASL consent criteria before any send — using a non-compliant historical list exposes you to significant legal risk.

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Last reviewed June 2026

Ready to Get Started?

Let's discuss how Email Marketing can help your business.

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